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Target Reports Another Quarter of Declining Sales but Says It Sees some Green Shoots

Target's new CEO Michael Fiddelke aims to reverse 11 quarters of sales decline with a forecast of 2% net sales growth and improved quarterly performance in 2026.

  • Target Corp. said Monday that sales fell nearly 2% to $104.78 billion for the full year and reported declining sales and profits in its recent quarter.
  • Rising prices have left consumers facing higher prices, squeezing budgets as Walmart gains market share and Target stores receive complaints about messy, untended aisles.
  • Despite the weakness, Target signaled a stronger-than-expected annual profit outlook with adjusted earnings per share of $2.44 and expects net sales to reach $106.88 billion this year.
  • Having already reshuffled his team, Fiddelke will reveal turnaround plans during Target's annual meeting Tuesday in Minneapolis, according to an employee memo.
  • Over the year, Target projects full-year sales to reach $106.88 billion, up 2%, with growth in food, beverage, beauty, and toys signaling potential recovery amid protests over DEI and immigration issues.
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Winnipeg Free Press broke the news in Winnipeg, Canada on Tuesday, March 3, 2026.
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