US Edition
Target Ends Major Cost-Saving Perk that Customers Have Enjoyed for Years
UNITED STATES, JUL 20 – Target will stop matching competitor prices to simplify pricing amid declining sales and stagnant revenue since 2021, aligning with Walmart and Amazon's policies, a retail analyst said.
- Target announced on July 28, 2025, it will end its long-standing price-matching policy with Walmart and Amazon.
- This decision follows Walmart ending price matching in 2019 and Amazon never offering it, which influenced Target's move and aligns its strategy.
- Target will continue to match prices across its online store and physical locations as part of its effort to simplify pricing amid flat revenue and a 60% drop in its stock since 2021.
- A Target spokesperson stated that most customers prefer to match prices within Target rather than with other stores, highlighting the confidence consumers have in the retailer’s consistent value and competitive pricing.
- The change implies Target aims to focus on internal value offerings while addressing broader business challenges including tariff pressures and consumer boycotts after rolling back DEI policies.
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Total News Sources32
Leaning Left1Leaning Right0Center24Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
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