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Target cuts sales outlook as retailer blames tariff uncertainty and backlash to DEI rollback

  • Target, led by CEO Brian Cornell, reported a 2.8% sales decline in Q1 2025 with $23.85 billion in revenue, below expectations.
  • The company attributes the sales drop to tariff uncertainties, economic concerns, customer pullback, and backlash from reduced DEI initiatives.
  • Target relies heavily on discretionary items, faces fierce competition from Walmart and Amazon, and faces ongoing price hikes due to tariffs on Chinese goods.
  • CEO Brian Cornell expressed dissatisfaction with the current performance and highlighted the importance of urgently increasing customer engagement both in physical stores and online.
  • Target expects a low-single digit sales decline for 2025 and is establishing a new office to accelerate decision-making and boost sales growth.
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Target Messed Around And Found Out, Reports 1st Quarter Sales Slump

Source: Gary Hershorn / Getty Who would’ve thought alienating part of your customer base would result in lower sales? Clearly not Target, whose months-long FAFO moment has resulted in a pronounced dip in first-quarter sales.  According to AP, Target reported a 2.8% drop in first-quarter sales compared to last year, earning $23.85 billion. While that’s an ungodly sum of money by any estimation, it fell short of the $24.23 billion Wall Street was …

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Forbes broke the news in United States on Wednesday, May 21, 2025.
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