Target cuts sales outlook as retailer blames tariff uncertainty and backlash to DEI rollback
- Target, led by CEO Brian Cornell, reported a 2.8% sales decline in Q1 2025 with $23.85 billion in revenue, below expectations.
- The company attributes the sales drop to tariff uncertainties, economic concerns, customer pullback, and backlash from reduced DEI initiatives.
- Target relies heavily on discretionary items, faces fierce competition from Walmart and Amazon, and faces ongoing price hikes due to tariffs on Chinese goods.
- CEO Brian Cornell expressed dissatisfaction with the current performance and highlighted the importance of urgently increasing customer engagement both in physical stores and online.
- Target expects a low-single digit sales decline for 2025 and is establishing a new office to accelerate decision-making and boost sales growth.
229 Articles
229 Articles
Target Messed Around And Found Out, Reports 1st Quarter Sales Slump
Source: Gary Hershorn / Getty Who would’ve thought alienating part of your customer base would result in lower sales? Clearly not Target, whose months-long FAFO moment has resulted in a pronounced dip in first-quarter sales. According to AP, Target reported a 2.8% drop in first-quarter sales compared to last year, earning $23.85 billion. While that’s an ungodly sum of money by any estimation, it fell short of the $24.23 billion Wall Street was …
Target sales fall as DEI boycott hits bottom line
Major retailer Target reported that comparable sales — which include in-store and online sales – fell 3.8% in the most recent quarter ending on May 3. The company announced in its earnings report that its total first-quarter revenue came in at $23.8 billion, down from $24.5 billion in 2024 — a 2.8% decline year-over-year. What's causing the sales decline? CEO Brian Cornell cited several factors behind the slump, including reduced spending on non…
Tariffs, Boycotts Slam Target’s Bottom Line
By Stacy M. Brown Black Press USA Senior National Correspondent Target Corporation is projecting a decline in annual sales and profits for 2025 as the retail giant struggles with fallout from its decision to end its diversity, equity, and inclusion (DEI) programs, pressure from new tariffs, and organized boycotts by Black consumers and media. The company reported first-quarter net sales of $23.8 billion, a 2.8% drop from the same period last yea…
Target’s leadership shuffle: Can a new strategy reverse sales slump and DEI backlash?
Good morning. Target is shaking up its leadership team. The retailer continues to experience lagging sales and foot traffic, due in part to consumer pushback following a pullback on some of its DEI initiatives. Michael Fiddelke, chief operating officer (COO) and former CFO, will oversee a new, multi-year “enterprise acceleration office” aimed at removing friction and enabling the team to make faster decisions in support of growth, Target said in…
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