Target cuts sales outlook as retailer blames tariff uncertainty and backlash to DEI rollback
- Target Corp. reported a 3.8% drop in comparable sales to $23.8 billion in Q1 2025, announced during its May 2025 earnings call.
- The decline followed Target’s rollback of diversity, equity, and inclusion programs and ongoing tariff-related supply chain challenges pressured by recent U.S. trade policies.
- Target reduced reliance on Chinese imports from 60% in 2017 to about 30%, aiming for below 25% by end of 2025 while maintaining entry-level prices at its Bullseye’s Playground stores despite margin pressures.
- CEO Brian Cornell said, “price is the very last resort,” signaling reliance on vendor cooperation and sourcing diversification to offset tariffs amid slowing consumer spending and active boycotts.
- Target warned 2025 sales will decline in low single digits, reflecting challenges from tariff uncertainty, social backlash, and cautious shoppers in a competitive retail sector.
246 Articles
246 Articles
Target learns that bowing to anti-DEI backers can be costly, a lesson for those bowing to Trump
Has any American company run away from a public commitment faster than Target? In an Aug. 19, 2020, conference call, Target Chief Executive Brian Cornell forthrightly put his company in the forefront of the quest for racial and ethnic justice. George Floyd had been murdered by Police Officer Derek Chauvin, abetted by several other officers in Minneapolis, Target's home city, only about three ...
Michael Hiltzik: Target learns that bowing to anti-DEI backers can be costly, a lesson for those bowing to Trump
Has any American company run away from a public commitment faster than Target? In an Aug. 19, 2020, conference call, Target Chief Executive Brian Cornell forthrightly put his company in the forefront of the quest for racial and ethnic justice. ...
Telsey Advisory Group Analysts Give Target (NYSE:TGT) a $110.00 Price Target
Telsey Advisory Group set a $110.00 target price on Target (NYSE:TGT – Free Report) in a research note released on Thursday, MarketBeat reports. The firm currently has a market perform rating on the retailer’s stock. Telsey Advisory Group also issued estimates for Target’s Q1 2026 earnings at $1.72 EPS, Q2 2026 earnings at $2.49 EPS, Q2 2026 earnings at $2.22 EPS, Q3 2026 earnings at $1.79 EPS, Q4 2026 earnings at $2.41 EPS, FY2026 earnings at $…
The true cost of cutting DEI
The Trump administration’s push to dismantle Diversity, Equity, and Inclusion (DEI) initiatives isn’t just bad policy—it’s bad for business. For decades, DEI programs have helped break down barriers, making workplaces more accessible and opening doors for disabled talent. Rolling them back isn’t just an attack on equity; it’s a blow to our economy, limiting innovation and shutting out a massive, untapped workforce. When companies invest in inclu…
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