Microsoft: No, Xbox Hardware Isn't Disappearing From Target and Walmart
Microsoft denies discontinuing physical Xbox products as Target and Walmart confirm ongoing sales despite reported inventory reductions amid shifting retail strategies.
- Target and Walmart staff reported that Xbox physical games and consoles are being quietly removed from store shelves, with employees describing empty Xbox aisles and discontinued stock.
- Following recent price increases, analysts link the retail pullback to October 3, 2025 Xbox price increases and Game Pass Ultimate's 50% hike, which pressured retailers' declining physical Xbox sales.
- Observers and retail workers documented empty Xbox aisles and clearance sales, while Reddit user CodeE1985 posted photos and Sam's Club and Costco reduced Xbox stock soon after.
- Microsoft told Windows Central that `Target and Walmart, among other retailers, remain committed partners for Xbox consoles, accessories, and games`, while stock availability varies by store.
- Industry analysts warn that continued big-box retailers clearing Xbox shelves could mark a tipping point amid a broader slowdown, while Phil Spencer affirms Xbox supports physical media despite digital sales dominance.
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