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Tap Native Launches Precision Bidding by NPI, Empowering Pharma Marketers to Reach HCPs at the Individual Level

Tap Native launched Bid by NPI, a precision targeting feature enabling pharmaceutical marketers to assign custom bids to individual healthcare professionals today.
This development responds to the industry's shift from legacy decile-based models toward data-driven strategies emphasizing person-level engagement and measurable outcomes.
Bid by NPI uses the National Provider Identifier to help marketers prioritize physicians by specialty, engagement, or therapeutic fit, offering advertisers real-time control over ad spend.
RJ Lewis, Co-Founder of Tap Native, explained that enabling marketers to place bids using NPI empowers them to more effectively target their spending in line with their specific objectives.
This feature aims to maximize campaign efficiency, improve engagement rates, and enhance transparency and ROI for healthcare marketing while supporting publishers' effectiveness.

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Tap Native Launches Precision Bidding by NPI, Empowering Pharma Marketers to Reach HCPs at the Individual Level

RAMSEY, N.J., May 22, 2025 /PRNewswire/ -- Tap Native, a leading healthcare-focused digital advertising platform, today announced the launch of its new Bid by NPI capability, a precision targeting feature that enables pharmaceutical advertisers to assign custom cost-per-click (CPC) bids…

2 days ago·Pennsylvania, United States

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