US Edition
North vs South: Tamannaah Bhatia's Appointment as Brand Ambassador of Mysore Sandal Soap Faces Flak; 'No Kannada Actor?'
- On May 22, 2025, the Karnataka government signed Tamannaah Bhatia on a ₹6.2 crore, two-year-and-two-day deal to represent Mysore Sandal Soap as its official spokesperson.
- The appointment aims to revitalize the brand and expand its market reach beyond Karnataka, leveraging Tamannaah's pan-India appeal and strong digital presence amid protests over regional representation.
- Pro-Kannada groups protested on May 23 outside KSDL’s Bengaluru factory, criticizing the choice of a non-Kannada-speaking actress and demanding cancellation, emphasizing the brand’s century-old cultural legacy.
- Minister M.B. Patil explained that the decision was driven by a well-researched business approach aimed at enhancing competitiveness, emphasizing that the brand should be marketed widely across India and internationally.
- This strategic overhaul targets ₹5,000 crore turnover by 2030 and signals a shift balancing Karnataka’s heritage with aggressive national market expansion amid ongoing cultural debates.
14 Articles
14 Articles
Karnataka government's decision to appoint Tamannaah Bhatia as Mysore sandal soap brand ambassador sparks row
Karnataka Soaps and Detergents Limited (KSDL), which is known for its flagship product, Mysore Sandal Soap, has appointed actress Tamannaah Bhatia as its brand ambassador. The move has faced backlash from pro-Kannada groups, local activists, and opposition leaders. Minister for Commerce & Industries, Infrastructure GoK, MB Patil said that this decision has been taken after considering various angles, including pan-India fame, popularity on socia…
North vs South: Tamannaah Bhatia's appointment as brand ambassador of Mysore Sandal Soap faces flak; 'no Kannada actor?'
Activists and social media users have raised objections after the Karnataka government announced Tamannaah Bhatia as the brand ambassador of Mysore Sandal Soap
Workers of Pro Kannada Organisations Stage Protest Demanding Removal of Tammannah Bhatia as KSDL Ambassador
Get latest articles and stories on India at LatestLY. The actress has been offered an amount of Rs 6.2 crore to work the brand. India News | Workers of Pro Kannada Organisations Stage Protest Demanding Removal of Tammannah Bhatia as KSDL Ambassador.
Tamannaah Bhatia: Tamanna became the brand ambassador of Mysore Sandal Soap, so why did a storm erupt?
Tamannaah Bhatia: Bollywood actress Tamannaah Bhatia is once again in the headlines, but this time the reason is not related to any film or item song, but about a high-profile brand contract given to her by the Karnataka government. After being made the brand ambassador of Mysore Sandal Soap, Tamannaah is not only trending on social media, but this decision has also sparked a new debate about regional identity and cultural representation.What is…
Coverage Details
Bias Distribution
- 60% of the sources lean Right
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
