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Berlin-Based Talon.One, Which Provides Software for Brands to Run Personalized Promotions and Loyalty Schemes, Raised $135M

Summary by Techmeme
Freya Pratty / Sifted: Berlin-based Talon.One, which provides software for brands to run personalized promotions and loyalty schemes, raised $135M  —  UiPath and Salesforce investor Meritech Capital is among those backing the company  —  Talon.One, a Berlin-based startup which helps retailers offer promotions and loyalty schemes, has raised $135m.
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It was a time when loyalty programs were part of local marketing, buffered cards, generic discounts, campaigns limited to a few channels. With Talon.One, customer loyalty becomes a software infrastructure in its own right, programmable, interoperable, and data-driven. By announcing a fund raising of 114 million euros, the scale-up ... The Talon article.One raises 114 million euros to bring customer loyalty into the infrastructure era appeared fi…

Companies like H&M and Adidas use the tool from Berlin-based software company Talon.One to organize their discount codes and loyalty programs. Lieferando co-founder Christoph Gerber and his partner Sebastian Haas have now secured a significant amount of funding for this.

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manager magazin broke the news in on Wednesday, July 2, 2025.
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