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Takeover deals boost Sports Direct owner Frasers amid ‘tough’ backdrop

International revenue climbed 59.2% as acquisitions in South Africa and Norway helped offset a 4.7% drop in UK sports retail sales.

  • Frasers Group reported an 8.7% revenue increase to £5.33 billion for the 52 weeks ended April 26, 2026, driven primarily by surging international sales and strategic acquisitions.
  • International revenues surged 59.2% to £1.6 billion, bolstered by takeover deals for South African sporting goods retailer Holdsport and Norwegian sports chain XXL, contributing £50m to adjusted profit.
  • Frasers has intensified acquisition activity in recent weeks, launching a £1.7bn offer for German fashion house Hugo Boss and a £166m approach for Australian footwear retailer Accent Group.
  • Shares dipped 3% to 737p on Thursday as the company acknowledged it "continued to feel the impact of tough trading conditions" and subdued consumer confidence.
  • Chief Executive Michael Murray said the "elevation strategy" is "going from strength to strength," with the firm working to elevate existing labels including Everlast and Slazenger.
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Takeover deals boost Sports Direct owner Frasers amid ‘tough’ backdrop

It comes as Mike Ashley’s retail vehicle continues to pursue a raft of further deals, including potential takeovers for Hugo Boss and Harvey Nichols.

·London, United Kingdom
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City AM broke the news in London, United Kingdom on Thursday, July 16, 2026.
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