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Take Action Before Earnings Release: How to Play Apple and Amazon

  • On Thursday, CEO Tim Cook led his final earnings call as Apple surpassed a $5 trillion market cap, cementing its position as the world's most valuable company.
  • Cook's 15-year tenure concludes with a fourteen-fold valuation increase, with incoming CEO John Ternus, a 25-year Apple veteran and head of hardware, set to take over on September 1.
  • Analysts expect 16% revenue growth this quarter, though the company faces a memory crunch forcing price hikes on iPads and Macs, which increased by at least $100 last month.
  • Renewing its focus on home devices, Apple plans to launch a 7-inch 'smart hub' display and refreshed versions of the HomePod Mini and Apple TV to encourage interconnected usage.
  • Investors look to Ternus for clarity on Apple's AI strategy, particularly regarding the launch of a redesigned Siri as the industry moves at warp speed.
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  • 62% of the sources are Center
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CNBC broke the news in Englewood Cliffs, United States on Wednesday, July 29, 2026.
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