How TAG Heuer Reclaimed Pole Position in the Racing World

How TAG Heuer Reclaimed Pole Position in the Racing World

After a two-decade break, the watchmaker is once again F1’s official timekeeper—and a throwback spin on the legendary Monaco racing chronograph is revving collectors’ heart rates.

TAG Heuer launches a trio of Monaco watches for the Monaco GP, and I’m having trouble choosing a favourite

In celebration of its historic new role as title sponsor of the Formula 1 Grand Prix de Monaco, TAG Heuer has unleashed not one, not two, but three new Monaco chronographs. Each one is loaded with motorsport heritage, technical brilliance and enough flair to leave any racing fan or watch geek in a cold sweat. And frankly, I’m stuck, because picking a favourite is like choosing your favourite child – if your kids were Swiss, square, and crafted i…

First Look: The Racing-Inspired TAG Heuer Monaco Chronograph Stopwatch

TAG Heuer keeps strengthening its links with motorsport and the history of racing… Among other initiatives, LVMH and TAG Heuer just signed a major deal with Formula 1, and the brand has just become the first title partner of the Monaco Grand Prix, which is now the Formula 1 TAG Heuer Grand Prix de Monaco. […]