Tadej Pogacar and DMT: a lifelong partnership. During the 2026 Tour de France, the Italian sportswear manufacturer DMT Cycling officially announced a lifetime contract with Tadej Pogacar. This unprecedented agreement in the world of cycling stipulates that the Slovenian will continue to wear the brand's shoes throughout his professional career, before retaining his role as ambassador after his retirement. The collaboration between the world cham…
Tadej Pogacar and DMT: a lifelong partnership. During the 2026 Tour de France, the Italian sportswear manufacturer DMT Cycling officially announced a lifetime contract with Tadej Pogacar. This unprecedented agreement in the world of cycling stipulates that the Slovenian will continue to wear the brand's shoes throughout his professional career, before retaining his role as ambassador after his retirement. The collaboration between the world cham…