Taco Bell Launches $1 Deal as Questions over Lettuce Hurt Foot Traffic
The temporary offer follows a foot-traffic drop of more than 30% as Taco Bell pulls lettuce tied to the outbreak, according to the FDA and Placer.ai.
- On Wednesday, July 22, 2026, Taco Bell launched a one-day promotion offering $1 Enchiritos at participating locations, featuring ground beef, beans, diced onions, cheddar cheese, and a red sauce.
- After the U.S. Food and Drug Administration linked lettuce supplied by Taylor Farms to a cyclosporiasis outbreak, the chain experienced a significant decline in foot traffic and customer visits.
- Daily visits to Taco Bell restaurants dropped nearly 31% on July 17 following the outbreak announcement, according to data from Placer.ai, while shares of parent company Yum! Brands fell by about 9% over the week.
- In a LinkedIn post on Tuesday, Taco Bell CEO Sean Tresvant vowed to "be transparent about what we know" and stated, "We earn it one meal at a time."
- The FDA reported that as of July 19, no laboratory samples tested positive for the cyclospora parasite, though the agency maintains epidemiological data supports the ongoing voluntary recall by Taylor Farms.
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33 Articles
Taco Bell ditches lettuce, offers $1 deals after cyclospora outbreak
Taco Bell has announced $1 lettuce-free Enchiritos and $1 app-exclusive Nacho Fries to win back customers after being linked to the cyclospora outbreak. “For the ones who have been with us, $1 Enchiritos just dropped, more to come,” Taco Bell said in a post on Instagram. The multinational fast-food chain was recently linked to the source of more than 1,644 infections in Indiana, Kentucky, Michigan, Ohio, and West Virginia, with the Centers for…
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The fast food chain Taco Bell now offers some lettuce-free products at only $1 to win back its customers
Taco Bell is dropping the price on one of its menu items to $1 for a day. And yes, it's lettuce-free.
Mario Tama/Getty ImagesTaco Bell is selling $1 Enchiritos after foot traffic dropped in the wake of the cyclosporiasis outbreak.Shredded lettuce served at Taco Bell was linked to cases of diarrhea in five Midwestern states.Lettuce supplied by Taylor Farms was traced back to people who fell ill after eating at Taco Bell.Get your one-dollar bills ready.Taco Bell is rolling out a $1 menu item to try and help people forget about the whole iceberg-le…
Taco Bell launches $1 deal as questions over lettuce hurt foot traffic
For one day only on Friday, Taco Bell will sell its popular Enchiritos and regular Nacho Fries for $1 each.The promotion comes after federal health officials linked lettuce used by Taco Bell to the cyclospora outbreak days earlier. That caused foot traffic at its stores to plunge 30%.RELATED STORY | CDC links Taco Bell lettuce supplier to massive cyclospora outbreakOfficials have since cast doubt on the original test results but are keeping the …
Taco Bell Getting Desperate With This Shockingly Cheap Offer Amid "Explosive Diarrhea" Parasite Blowback
Taco Bell Getting Desperate With This Shockingly Cheap Offer Amid "Explosive Diarrhea" Parasite Blowback Taco Bell is betting a buck can buy back your love. The fast-food giant rolled out $1 lettuce-free enchiritos - "for the ones who've been riding with us," as the company put it - a peace offering to customers who bolted after a cyclospora outbreak was traced to lettuce served at its restaurants, the New York Post reports. The enchiritos norma…
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