US Edition
Taco Bell Dropped Its First New Baja Blast Flavor in 20 Years and It’s Gloriously Purple
Taco Bell aims to grow beverage sales to $5 billion in five years by targeting Gen Z and expanding its drink offerings including Baja Midnight and Live Más Cafés.
- On August 14, 2025, Taco Bell introduces MOUNTAIN DEW BAJA MIDNIGHT, blending passion fruit with lime in a purple-hued soda.
- This marks the first permanent flavor expansion in two decades, after Mountain Dew Baja Blast launched at Taco Bell in 2004 through a pioneering partnership.
- Alongside the frozen flavor debut Thursday, the Baja Midnight Freeze is priced at $3.79 regular and $3.99 large, with suggested prices of $2.49 small and $2.99 large.
- Doubling down on drinks, Taco Bell plans to open 30 Live Más Café venues across the US by year-end after San Diego's location achieved a 40% sales boost with over 300 drinks daily.
- Beverage growth ambitions include reaching $5 billion in sales within five years, targeting Gen Z drinkers through new drinks and café expansions, as Taco Bell aims to double down on drinks.
Insights by Ground AI
Does this summary seem wrong?
17 Articles
17 Articles
Taco Bell expands Mtn Dew Baja Blast lineup for first time in 20 years
For the first time in two decades, Taco Bell is adding a new flavor to its Mountain Dew Baja Blast lineup: Baja Midnight. The drink, which combines passion fruit flavor with the tropical lime taste of the original Baja Blast, will debut Aug. 14 as a permanent menu item. “Our fans made it iconic, and they’re the reason we’re expanding the universe for the first time with Mtn Dew Baja Midnight,” said Taylor Montgomery, Taco Bell’s chief marketing …
·Los Angeles, United States
Read Full Article
Coverage Details
Total News Sources17
Leaning Left3Leaning Right1Center11Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
L 20%
C 73%
Factuality
To view factuality data please Upgrade to Premium
