Jeans ad Is Regressive as Can Be
UNITED STATES, AUG 7 – Sydney Sweeney's American Eagle ad sparked debate on race and marketing ethics with some calling it a racialized dog whistle, while American Eagle and President Donald Trump defended it.
- Sydney Sweeney, a registered Republican, starred in an American Eagle jeans ad released in July that quickly sparked online backlash.
- The controversy arose after Sweeney’s comments about genes being passed from parents to offspring were amplified by right-wing influencers to fuel outrage over the "woke left."
- Public figures like Lizzo and Doja Cat mocked the ad with memes and videos, while American Eagle issued a social media statement last Friday affirming the campaign focused solely on jeans.
- Tech lawyer Benjamin B. Kabak noted nearly 75% of critical posts had fewer than 500 views and called the outrage machine "unwinnable stupid games" relying on people being idiots.
- The backlash highlights cultural tensions in advertising and suggests challenges brands face managing social media reactions amid politically charged controversies.
21 Articles
21 Articles
Perhaps The Worst Possible Person Has Taken A Shot At Sydney Sweeney In Her New Song
The mind-numbing culture war surrounding Sydney Sweeney’s American Eagle campaign looks set to continue for another few days, as pop artist Lizzo has taken a shot at the actress in her new song ‘I’m Goin’ In Till October’. Sydney Sweeney’s “Great Jeans” campaign has been politicized by conservative media and politicians after a small band of liberal social media accounts claimed the ads were promoting Nazism and eugenics. https://www.youtube.com…
With a new advertisement, actress Sydney Sweeney brings global attention to a denim brand. The ambiguity of the campaign creates a debate on the net. Unlike claimed, this was fired by one side: the right.
Coverage Details
Bias Distribution
- 36% of the sources lean Left, 36% of the sources lean Right
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