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Jeans ad Is Regressive as Can Be

UNITED STATES, AUG 7 – Sydney Sweeney's American Eagle ad sparked debate on race and marketing ethics with some calling it a racialized dog whistle, while American Eagle and President Donald Trump defended it.

  • Sydney Sweeney, a registered Republican, starred in an American Eagle jeans ad released in July that quickly sparked online backlash.
  • The controversy arose after Sweeney’s comments about genes being passed from parents to offspring were amplified by right-wing influencers to fuel outrage over the "woke left."
  • Public figures like Lizzo and Doja Cat mocked the ad with memes and videos, while American Eagle issued a social media statement last Friday affirming the campaign focused solely on jeans.
  • Tech lawyer Benjamin B. Kabak noted nearly 75% of critical posts had fewer than 500 views and called the outrage machine "unwinnable stupid games" relying on people being idiots.
  • The backlash highlights cultural tensions in advertising and suggests challenges brands face managing social media reactions amid politically charged controversies.
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21 Articles

Lean Right

With a new advertisement, actress Sydney Sweeney brings global attention to a denim brand. The ambiguity of the campaign creates a debate on the net. Unlike claimed, this was fired by one side: the right.

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Bias Distribution

  • 36% of the sources lean Left, 36% of the sources lean Right
36% Right

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BET.com broke the news in on Wednesday, August 6, 2025.
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