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Gabby Windey Calls Sydney Sweeney's American Eagle Jeans Ad 'Terrifying'
NEW SOUTH WALES, AUSTRALIA, JUL 29 – The campaign has sparked accusations of promoting eugenics and white supremacy, drawing comparisons to 1980s controversies and generating nearly 10 million views on social media, critics say.
- Sydney Sweeney starred in an American Eagle jeans ad campaign released about a week ago that sparked online controversy on July 29, 2025.
- The campaign's messaging, including a wordplay on 'great jeans' and 'great genes,' led some users to accuse it of promoting eugenics and echoing racist propaganda.
- Critics highlighted the ad’s focus on genetics and appearance, noting Sweeney’s blue eyes and blonde hair while Baskin-Robbins disabled comments on TikTok posts featuring her.
- The TikTok mocking Sweeney’s dialogue delivery in the ad garnered nearly 10 million views, and some commentators called the campaign a racialized dog whistle.
- Neither Sweeney nor American Eagle have responded publicly, and the controversy suggests that brands may continue leveraging polarizing campaigns despite backlash.
30 Articles
30 Articles
OUTRAGEOUS: Liberal Activists Slam Sydney Sweeney’s New American Eagle Ad as “Fascist Propaganda” for Featuring a Blonde White Woman — Accuse Brand of Pushing “Eugenics” and Are Now Calling for a Boycott | The Gateway Pundit | by Jim Hᴏft
The internet is ablaze after American Eagle’s new ad campaign featuring actress Sydney Sweeney drew fierce backlash from liberal activists who accuse the brand of promoting “white supremacist ideology and eugenics.” The outrage hinges entirely on the choice of model (a blonde, blue‑eyed Caucasian woman) and the pun “great genes”—rewritten cheekily by Sweeney to “great jeans.” Liberal media insist this is a coded celebration of genetic “superiori…
Gabby Windey Calls Sydney Sweeney's American Eagle Jeans Ad 'Terrifying'
Gabby Windey is not impressed with Sydney Sweeney’s controversial American Eagle jeans ad. “I just watched the Sydney Sweeney ad, well, the one on her Instagram, which is apparently mild compared to everything else,” the former Bachelorette, 34, said in a Tuesday, July 29, TikTok video. “We’ve all seen the commentary, and yes, it’s terrifying.” In addition to acknowledging the public backlash that the ad has received, Windey pointed out another …
Why are people angry at Sydney Sweeney's American Eagle jeans ad?
Sweeney's blue jeans have gone viral for all the wrong reasons.American Eagle Sydney Sweeney for American EagleSydney Sweeney's jeans have landed her in hot water.The Anyone But You star's new campaign for the American Eagle brand has led to viral backlash and it's not because fans believe the star is being sexually objectified — although there's a bit of that to go around as well.The campaign, titled "Sydney Sweeney Has Great Jeans," is based o…
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