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Sydney Sweeney Campaign Raises American Eagle Shares - Pittsburgh ...

UNITED STATES, JUL 24 – Sydney Sweeney's campaign triggered a 9% stock rise as American Eagle's high short interest attracted meme stock traders on Wall Street Bets Reddit this week.

  • On Thursday, American Eagle Outfitters surged over 7%, fueled by a celebrity campaign featuring Sydney Sweeney, sparking meme stock enthusiasm.
  • Celebrity campaign news added fuel to a meme-stock setup, with American Eagle's announcement featuring Sydney Sweeney on Wednesday.
  • Discussion on the WallStreetBets forum ignited Wednesday night, with over 13% of American Eagle’s shares sold short, according to FactSet data.
  • The rally added $200 million in market cap after a 10% gain, and analysts said 'Thursday's action can provide a reprieve' for the battered stock.
  • As the campaign rolls out in major venues, the stock’s staying power remains uncertain.
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The 'Sydney Sweeney effect' is already noted on Wall Street. The American clothing brand's bet on the Hollywood star to star in its latest campaign has led to a new chapter of the 'meme' shares – those that experience sudden rises driven by retail investors' activity on the networks. As usual in these cases, the movement originated in the Reddit forums, where the ad didn't take long to go viral. The campaign, titled "Sydney Sweeney Has Great Jea…

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NBC Chicago broke the news in Chicago, United States on Thursday, July 24, 2025.
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