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Sydney Sweeney Shares Truth About Her Dating Life Amid Scooter Braun Romance
- On Monday, Sydney Sweeney and her team scaled the Hollywood Sign on Mt. Lee, Santa Monica Mountains, draping bras across the letters to promote Syrn.
- Syrn's launch emphasizes four style personas—Seductress, Romantic, Playful and Comfy—using an 'art of the tease' approach backed by reported backer Jeff Bezos, with Sweeney saying it's to let women move between versions of themselves.
- Celebrity photographer Ellen von Unwerth shot the Seductress campaign, while Frances O’Sullivan and Jess Wasson handled Romantic and Comfy shoots; Sweeney promoted the visuals on Instagram with cheeky product names matching the branding tone.
- The Hollywood Chamber of Commerce said it owns trademark rights to the Hollywood Sign image, confirmed Sweeney’s stunt was not authorized, and noted her team was reportedly not allowed to climb Mt. Lee.
- The initial Syrn drop retails from $19 to $269, with bra sizes 30-38 A-DDD/F and underwear XXS to 3X, though some sizes were unavailable at launch.
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Her statement comes after the backlash caused by the American Eagle ad, with the actress and the company accused of promoting "Nazi propaganda."
"It's hard for me to be alone." Hardly any Hollywood beauty is currently as much in the spotlight as it is – especially when it comes to (allegedly) new lovers. In an interview with the magazine "Cosmopolitan" Sydney Sweeney gives insight into her burst engagement for the first time and explains how difficult her love life has become. The 28-year-old talked about her long-standing relationship with her ex-fiancé Jonathan Davino: "We were togethe…
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Coverage Details
Total News Sources38
Leaning Left7Leaning Right8Center11Last UpdatedBias Distribution42% Center
Bias Distribution
- 42% of the sources are Center
42% Center
L 27%
C 42%
R 31%
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