Jimmy Choo Taps Sydney Sweeney as Brand Ambassador for Fall 2025 Campaign
Sydney Sweeney portrays four distinct characters in the Jimmy Choo Fall 2025 campaign, continuing her partnership despite recent criticism linked to another brand.
- Recently, Jimmy Choo unveiled its Fall 2025 campaign starring Emmy-nominated actress Sydney Sweeney, marking her return after last year's spring 2024 campaign with the British luxury accessories brand.
- Following recent box-office setbacks, Sydney Sweeney faced fierce criticism for an American Eagle Outfitters denim ad and two films, Americana and Eden, opening poorly in consecutive weeks.
- In the cinematic short, Sydney Sweeney transforms into four characters showing Tylor 60, Isa 80, Scarlett 95 pumps and Bar Hobo bag priced at $1,300 and nearly $3,000, while she said, `I always think that the shoes finish an outfit, reveal personality and adjust the mood`.
- Responses ranged from praise to protest, with audience reactions split on Jimmy Choo Instagram/community comments and leftover backlash from the American Eagle controversy spilling over even as fans vowed to buy items Sweeney modeled.
- Industry sources note that Jimmy Choo's fall 2025 campaign was filmed before Sweeney's American Eagle advert, and Jimmy Choo recently shared a promotional video amid her 2025 campaign rollouts.
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