US EditionSydney Sweeney Shares Which Syrn Piece Is Her Favorite While Rocking Lingerie
Sydney Sweeney's Syrn lingerie line debuts with a Hollywood sign stunt amid mixed reactions, following a year marked by high-profile ad controversies, TMZ reported.
- On Jan. 28, Sydney Sweeney, 'Euphoria' actress and founder, unveiled Syrn, her new lingerie company, with the debut line dropping at noon ET.
- Less than a year after the American Eagle controversy, Sydney Sweeney, 'Euphoria' actress, is doubling down on her status as a commercial campaign staple.
- TMZ first reported footage of Sydney Sweeney recently climbing the Hollywood sign, California, while the Hollywood Chamber of Commerce said the production `was not authorized & nor did we have prior knowledge of it.`
- The collection focuses on underwear, with Syrn emphasizing designing for different bodies and drawing its name from a Greek mythological term.
- Arriving at the end of a buzzy year for Sweeney, the lingerie drop follows her staying booked with 2025 film roles, keeping fans and retail audiences engaged amid branding debates.
23 Articles
23 Articles
Sydney Sweeney Shares Which Syrn Piece Is Her Favorite While Rocking Lingerie
Sydney Sweeney is the queen of lingerie. Sweeney, 28, shared her favorite pieces from the sizzling new collection she launched on Tuesday, January 27. The Euphoria actress rocked an itty-bitty bra in a clip she shared via her Instagram Story, and couldn’t help but beam while talking about the “exciting” release of her intimate brand, Syrn. “Guys, this is very exciting,” she gushed. “I have the first-ever Syrn box.” Relive Sydney Sweeney’s Dramat…
American actress Sydney Sweeney sparked widespread controversy after a promotional move described as daring, which could potentially lead to legal repercussions in Hollywood. The incident occurred as part of a campaign
A few days ago there was news that Sydney Sweeney could be charged for vandalism by hanging rows of bras on the iconic Hollywood poster in Los Angeles. In the images she posted herself on social media, one could see the actress along with a team of people, all dressed in black, climbing through the white letters to place the lingerie.Of course, it was not long before the controversy came out, because while she obtained permission to film the pos…
Sydney Sweeney Models Lacy Lingerie & Garter After Brand Launch
Photo Credit: Dia Dipasupil/Getty Images Sydney Sweeney is officially a fashion mogul with the launch of her new lingerie brand, SYRN. Debuting on January 28, 2026, the collection highlights her transition from actress to entrepreneur. By modeling the “Romantic” line herself, she brings a personal touch to the brand’s premiere. This launch marks a major milestone in her career, blending high-fashion aesthetics with a bold business venture. Sydne…
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