Sydney Sweeney Goes Almost Nude Yet Again for New Novig Ad After Backlash
The new spot keeps the provocative imagery as female athletes and social media users criticize Novig’s sports-only message.
- On Sunday, October 11, actress Sydney Sweeney released another advertisement for betting platform Novig, continuing her campaign despite ongoing backlash from female athletes over the company's September imagery.
- Female athletes, including British sprinter Amy Hunt and Olympic swimmer Ariarne Titmus, criticized the September launch for reinforcing the sexualisation of women in sport; former Euphoria costar Sharon Stone urged Sweeney to "take responsibility" for the campaign's impact.
- In the new commercial, Sweeney jokes that "there are grown men making spreadsheets to bet on what color underwear I'm wearing," while referencing 'dictators dying' to contrast geopolitical betting with sports.
- At a Front Office Sports event on September 15, Novig chief executive Jacob Fortinsky defended the campaign, describing Sweeney as a partner communicating the platform's focus on sports rather than representing female athletes.
- Critics argued the ads set women back "100 years," yet Sweeney maintains her equity position gives her business interest in shaping the brand's creative direction and strategy alongside Novig's announced rollout of additional adverts throughout autumn.
21 Articles
21 Articles
Sydney Sweeney reoffends with a new advertisement for Novig despite polemics. ...
Everyone went crazy over Sydney Sweeney – now the British track and field star is responding.
It seems that Sydney Sweeney (29) is unfazed by the storm of criticism she has faced in recent weeks. The ‘Euphoria’ star is launching a provocative follow-up commercial for gambling platform Novig. Her previous commercial sparked furious reactions among top female athletes. Now she is taking it a step further: topless, with two footballs pressed against her chest and an unmistakable wink at her critics.
Sydney Sweeney Goes Almost Nude Yet Again for New Novig Ad After Backlash
Sydney Sweeney doubled down on her provocative Novig ad campaign with another nearly nude sports-themed commercial. The “Euphoria” star wore white Novig underwear while her hair partially covered her chest. This time, however, the ad also included a pointed joke about people tracking her underwear choices, prompting her to comment that she’s “flattered?” The new […]
The actress stars a new Novig spot in which she ironies about bets related to her physical appearance
Sydney Sweeney is ready with a sequel to his much-discussed commercial last month.
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