Sydney Sweeney Eats Cake in Lingerie and Goes Topless to Celebrate Her ‘Birthday Month’
The actress modeled multiple looks and topless cake shots in a kitchen-themed Instagram video to promote her latest Syrn collection.
- On Thursday, actress Sydney Sweeney launched a new Instagram campaign for her lingerie brand, Syrn, modeling various pieces while baking in a kitchen ahead of her 29th birthday in September.
- Syrn was launched earlier this year to cater to diverse body types, offering 44 sizes from 30B to 42DDD. The brand describes itself as born "from the heart, brains, and b**bs of Sydney Sweeney."
- Determined to prioritize comfort alongside aesthetics, Sweeney ensured most pieces remained priced under $100. She stated "b**bs and bodies are like fingerprints" and everyone's are "different."
- While some social media users criticized the marketing, fans defended the campaign as standard promotional effort. Supporters noted, "She's a gorgeous and s*xy chick, she's just doing her thing, this stuff has always existed."
- This new collection drops September 1, following marketing controversies earlier this year. In January 2026, the star sparked backlash after an unauthorized stunt involving draping the Hollywood Sign with bras to promote the brand.
11 Articles
11 Articles
Sexy sells, and nobody knows that better than Sydney Sweeney, who is known for flaunting her assets for her lingerie brand. The Hollywood beauty has now taken things a step further in a new Syrn commercial, appearing topless. In the clip, the 28-year-old first bakes in her underwear in the kitchen before "losing" her top, revealing only two small cakes in front of her bare breasts. In the next scene, the "Euphoria" actress ignites the imaginatio…
Sydney Sweeney’s Raunchy Look In A New SYRN Lingerie Video Brutally Slammed: "Literally All She's Known For"
Sydney Sweeney is nearly hitting her thirties. So there seems to be nothing PG-rated about her upcoming birthday celebrations. The actress will turn 29 on September 12 and marked the occasion with a video for her upcoming Syrn collection. But viewers claimed she just “humiliates herself on screen for money” and is making “plain adult content.” There seemed to be nothing PG-rated in Sydney Sweeney’s teaser for her birthday celebrations sydney_swe…
Sydney Sweeney Lingerie Ad Breaks Internet -- ‘She’s Gonna Be Bigger than Victoria's Secret’
Actress Sydney Sweeney is celebrating her "birthday month" by highlighting her luxury lingerie brand, SYRN -- rolling out a risque cake eating campaign, and modeling a range of pieces of the intimate apparel featuring her famous derrière.
Sydney Sweeney has raised the temperature again with her posers, but this time she has done so to promote Syrn, the lingerie brand that she launched this year.Sydney Sweeney's Birthday Collection is the name of the line she launched and that will arrive in stores on September 1.And, as it could not be otherwise, the actress of Euphoria has promoted these new garments by wearing them in the recent spot, in which she appears preparing a birthday c…
Sydney Sweeney Eating Birthday Cake In Plunging Underwear Asked 'Who She's Selling This To'
ZUMAPRESS.com / MEGAZUMAPRESS.com / MEGA Sydney Sweeney has received a mixed response as she drops herself a massive birthday mention while promoting her SYRN lingerie brand. The actress, who will turn 29 on September 12, stripped down to an array of eye-popping underwear looks on Thursday, showing off her bombshell curves in a sultry video on Instagram. Kicking off in sheer undies as she opened her fridge to gather ingredients to bake a cake, S…
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