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Sydney Sweeney Breaks Silence on American Eagle Ad Controversy

  • On Nov. 4, Sydney Sweeney, actress, told GQ magazine she had `I did a jean ad` and found the reaction surprising amid the American Eagle denim campaign controversy.
  • The ad's tagline, a pun on genes, debuted in late July in the American Eagle fall campaign, prompting critics on social media to allege it evoked eugenics and compared it to Nazi propaganda.
  • CEO Jay Schottenstein cited 40 billion impressions and a meaningful improvement, while retail data company Pass found foot traffic fell nearly 9% as American Eagle reported Q2 revenue of $1.28 billion.
  • White House officials responded when Steven Cheung called the backlash an example of `cancel culture run amok`, while Sydney Sweeney said the saga `didn't affect me` because she largely ignored it.
  • Sweeney, meanwhile, is promoting Christy and holds multiple brand deals, while critics also slammed the campaign for sexualization and compared it to Brooke Shields' 1980 denim ad.
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30 Articles

Lean Right

The actress of "Euphoria" said she was surprised by the extent of the outcry and assumed her choice of not having responded to the hot one. A way for her to turn the page without apologizing.

·Paris, France
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Lean Left

Actress Sydney Sweeney says in an interview with GQ magazine that she was surprised by the reaction to the American Eagle jeans ad.

·Helsinki, Finland
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arcamax.com broke the news in on Tuesday, November 4, 2025.
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