US Edition
May Swiss Watch Exports Slump After U.S. Tariff-Led Surge
- Swiss watch exports declined nearly 10% in May 2025, falling to 2.1 billion Swiss francs after a tariff-driven surge in April.
- The decrease followed the US imposing a 10% levy on Swiss imports in early April and looming threats of up to 31% tariffs if no new trade deal emerges.
- Shipments to the US dropped over 25%, while China, Japan, and Hong Kong saw double-digit declines, reflecting broader weaknesses in Switzerland's export-dependent watch industry.
- Vontobel analyst Jean-Philippe Bertschy highlighted that increasing fatigue with luxury goods, a drop in the positive feelings associated with luxury buying, and deteriorating consumer confidence are leading to a more pessimistic perspective.
- The downturn narrowed Switzerland's trade surplus to its lowest level in nearly five years and suggests the watch industry could face further challenges if tariffs increase.
12 Articles
12 Articles
They are the last 'victims' of U.S. trade policy. Of the negative effects of Donald Trump’s massive tariffs, neither the most accurate machinery is saved. Swiss timepiece exports to the United States, its largest market, sank more than 25% last month, coinciding with the entry into force of the rate of 10% for products from the Swiss country. In May Swiss timepiece sales to the outside world dropped on average 9.5% to 2.1 billion francs (about 2…
Swiss watch exports slump in May as U.S. tariffs shake market
Swiss watch exports dropped by almost 10% in May led by a slump in shipments to the US, reversing the previous month’s surge when manufacturers were trying to get ahead of a looming trade war. Total shipments fell 9.5% to 2.1 billion Swiss francs ($2.6 billion), the Federation of the Swiss Watch Industry said in a statement Thursday. Exports to the US, the single-biggest market, were down just over 25%. The latest data underscore the impact Pres…
American brand created in 1997, Nixon offers modern and affordable watches that are highly successful among watchmakers.
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