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Swiggy Dineout and The New Thing show how ‘Great Deals’ make people change their plans

Summary by Campaign Brief Asia

Swiggy Dineout has partnered with creator-led agency The New Thing for a campaign that highlights the Great Indian Restaurant Festival’s ‘Flat 50% off’ deals. The insight at the heart of this campaign is simple: when the bill gets cheaper, people change (or as the film cheekily puts it, ‘Deals aisi chalti, ki sab maare palti’).

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Campaign Brief Asia

Swiggy Dineout and The New Thing show how ‘Great Deals’ make people change their plans

Swiggy Dineout has partnered with creator-led agency The New Thing for a campaign that highlights the Great Indian Restaurant Festival’s ‘Flat 50% off’ deals. The insight at the heart of this campaign is simple: when the bill gets cheaper, people change (or as the film cheekily puts it, ‘Deals aisi chalti, ki sab maare palti’).

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Campaign Brief Asia broke the news in 2 days ago on Friday, February 21, 2025.

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