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Sweet Corn, Stone Fruit and Strong Opinions: What Instacart Orders Reveal About Texas' Summer Produce Season
Instacart found corn, watermelon and cherries peak around Independence Day, while 62% of peach eaters call themselves Team Peach, the survey said.
A May 2026 Instacart/The Harris Poll survey reveals 62% of Americans identify as "Team Peach," while 35% say a perfectly ripe peach beats any other summer dessert.
Independence Day serves as a critical produce moment, with sweet corn, yellow corn, white corn, tri-color corn, watermelon, and cherries all peaking within a four-day window around the holiday.
The week of Aug. 12 creates an unmissable produce moment, with pluots surging 439% and donut peaches jumping 378% within a 48-hour window.
Regional preferences diverge sharply: New Mexico leads in yellow peaches at 83% above average, while Maine dominates heirloom tomatoes at 151% above the national average.
Americans demonstrate strong consumption preferences: 51% of peach-eaters prefer eating them bite-by-bite, while 26% insist on room temperature, reflecting deep dedication to summer produce.