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Sweet aromas of nostalgia

Summary by Times of India
A gifted perfume evoked vivid memories of grandmother's puja rituals and autumnal Durga Puja celebrations. Foreign-sounding perfume ingredients were actually familiar Indian aromas like mogra and loban. These scents trigger autobiographical memories, scientifically known as olfactory-evoked memories. Smellscapes are now recognised as important tourism factors, influencing visitor attraction to destinations. Distinctive aromas of paddy fields and…

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Times of India broke the news in India on Friday, September 4, 2026.
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