Swedish Police Launch Recruitment Campaign in Arabic

Swedish Police Launch Recruitment Campaign in Arabic

A Swedish social media campaign to recruit new police officers has raised eyebrows as it appears to primarily focus on non-native Swedes. “We need Sweden’s best talents on our side,” the advertising copy says in Swedish, followed by text in Arabic, Spanish, or Albanian. In translation, that text reads, “That’s why we are looking for you who can find words in more than one language and see the world from multiple perspectives.” The goal is to rec…