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Swatch Is Officially Collaborating With Audemars Piguet

Summary by GQ
But what is it? We asked experts for their best predictions.

8 Articles

Now it is definitely: Swatch confirms on Saturday the hot rumors about a collaboration with competitor Audemars Piguet. The two brands are soon launching the Royal Pop – a cheap variant of the coveted luxury watch Royal Oak.

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The collaboration between Audemars Piguet and Swatch was officially announced on Saturday, May 9 at midnight. Two Swiss icons, two worlds that could hardly be more contradictory. Royal Pop already promises to become a huge marketing coup.The «Royal Pop» model will be available in all Swatch boutiques from May 16th. picture: Instagram / SwatchThe collaboration between Audemars Piguet and Swatch was officially announced on Saturday, May 9th at mid…

·Zürich, Switzerland
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After a week of fun teasing that has given rise to crazy speculations, it's now official: these two great names of watchmaking have joined forces to create a kind of watch. Here's what the Royal Pop would look like, according to our trusted experts.

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Stuff broke the news on Friday, May 8, 2026.
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