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Swatch X Audemars Piguet: Can a New Watch Hype Defuse the Power Struggles at Swatch?

Swatch electrifies with the teaser a cooperation with Audemars Piguet watch fans worldwide. The head of the Swatch Group triggers the hype exactly when shareholders actually want to talk about the power of the Hayek family and reforms in the company.

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Swatch electrifies with the teaser a cooperation with Audemars Piguet watch fans worldwide. The head of the Swatch Group triggers the hype exactly when shareholders actually want to talk about the power of the Hayek family and reforms in the company.

·Zürich, Switzerland
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On 16 May, Swatch and Audemars Piguet will launch the «Royal Pop» collection together. Experts expect a rush like the «MoonSwatch».

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20 Minuten broke the news on Saturday, May 9, 2026.
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