[Satire] The Swatch Hysteria and the Consumerism of Postmodernism

Charlie Hebdo

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Parallel feet. Or five-sided. The hip on the side, with the knee bends: it doesn't accelerate anything but it relieves. Since May 16th, thousands of nervous humans have been in Indian queue in front of Swatch watch stores around the world. At the end of their hours waiting days, there is a luxury watch in coloured plastic, the result of a lucrative partnership between the brands Swatch and Audemars Piguet. A thing that buys 400 euros and sells 2…

JUNGE FREIHEIT

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A plastic watch turns the world upside down. The hype around the new "Royal Pop" by Swatch and Audemars Piguet shows how artificial shortages and social media trigger global consumer waves. A look at the mechanisms of mass psychology. This post Punches for Trends The Swatch hysteria and the consumerism of postmodernism has been published on Young Freedom.