Swatch sells watch lampooning Trump's 39% tariffs on Switzerland
Swatch's limited edition watch humorously critiques the 39% U.S. tariffs on Swiss goods, with 39 units sold out rapidly, highlighting the impact on Swiss watchmakers.
- Swiss watchmaker Swatch has launched a special edition watch to protest US President Donald Trump's 39% tariffs on Swiss goods, reversing the 3 and 9 on the dial to reflect the tariff rate.
- The limited-edition watch, retailing for 139 Swiss francs , was showing as out of stock on Swatch's website on Friday.
- Swiss authorities and businesses have expressed dismay over the 39% tariff rate, which is higher than the 10-15% levied on other major trading partners like the EU and UK.
35 Articles
35 Articles
Swatch sells watch lampooning Trump’s 39% tariffs on Switzerland: ‘A huge success’
Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Trump imposed on US imports from Switzerland last month.
Swatch sells watch lampooning Trump's 39% tariffs on Switzerland
Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump imposed on U.S. imports from Switzerland last month.
Swiss watchmakers know how to turn time into money - and some have turned a profit on US President Donald Trump's huge tariffs on Swiss goods by releasing limited edition watches with the 39% duty on their dials.
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