Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

China Blasts Swatch for ‘Slanted Eyes’ Ad

Swiss watch company Swatch apologized on Saturday for running an advertisement that featured a model using his fingers to pull his eyes back, making a “slanted eyes” gesture, which Chinese social media users found offensive, even though the model was himself Asian. The post China Blasts Swatch for ‘Slanted Eyes’ Ad appeared first on Breitbart.

Swatch Ad That Sparked Backlash Puts Focus on Risky Campaigns Amid Diversity Rollbacks

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks and may alienate a large consumer base of non-white shoppers, branding experts said.

For e.l.f., American Eagle and Swatch, Controversy Is All the Rage

Every week, another brand inspires outrage. The latest: e.l.f. and their campaign with Matt Rife. The surprising thing is that e.l.f usually gets it right.