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Swanson’s first TV Dinner came in a box shaped like a television set, and we’re still eating frozen entrees
Swanson introduced the TV Dinner in either 1953 or 1954, turning an existing frozen-dinner idea into an American tradition.
The meal was served in an aluminum tray with three compartments and marketed to people watching television.
The original TV Dinner tray is housed at the Smithsonian's National Museum of American History, and National TV Dinner Day is observed on September 10 to mark its debut.
Swanson retired the TV Dinner name in 1962, but the compartmented frozen meal format has persisted and remains popular in grocery stores today.