Swansea Vodka Brand Bought by US Buzzballz Owner in £300m Deal
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6 Articles
The Independent
The Independent (US)Swansea vodka brand bought by US Buzzballz owner in £300m deal
The Welsh vodka company has been acquired by US spirit giant Sazerac
Charlie Morgan, the ball boy who Eden Hazard kicked during Chelsea's 2013 Swansea game, has sold his vodka empire Au Vodka for around £300m, or almost 50 billion krónur. Morgan was 17 when the incident caught the world's attention. He held the ball when Chelsea were looking for an equaliser, much to the chagrin of Hazard, who kicked him. Hazard was subsequently shown a red card and banned for three matches for the incident. Morgan, now 31, foun…
Au Vodka’s Reported £300 Million-Plus Sale Sets a 3.6× Revenue Floor
Sazerac has completed its purchase of Au Vodka, giving the private U.S. distiller control of the Swansea-based vodka and ready-to-drink brand. The companies did not disclose the price. A person familiar with the transaction told Reuters that the value was more than £300 million, or about $405 million. That reported figure carries an important caveat:…
Swansea's Au Vodka is now American-owned. What we know about the £300m deal and the Llansamlet jobs
Sazerac, the family-owned Kentucky company behind Buffalo Trace and Fireball, completed its takeover of Au Vodka on Monday, four weeks after signing. Terms are undisclosed, but Reuters and Bloomberg put the value above £300m. Founder Charlie Morgan says the new owners are taking the helm; nothing has been said about what that means for the 80 staff at Crucible Park.
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