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Sustaining Momentum: Chongqing’s ‘Popularity Economy’ Approach

Summary by iChongqing
Participants of the 2025 Chongqing Women's Half Marathon Parent-Child Run set off in the Jiangbei District of Chongqing. (Photo/Chen Yunyuan) Chongqing - In recent years, traveling to a city for events, performances, and festivals has become a new trend in experiential consumption, reflecting the younger generation's pursuit of a better life. Events such as sports competitions, performances, and festivals are typical examples of the popularity e…
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iChongqing broke the news in on Thursday, April 3, 2025.
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