Sustainable Protein Shawarma: The Brands Leading the Gulf's Plant-Based Meat Industry

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Sustainable Protein Shawarma: The Brands Leading the Gulf's Plant-Based Meat Industry

7 Mins Read As more Brits, Europeans and Americans cool on meat alternatives, one region is making gains on the protein transition – can homegrown brands in the Gulf cater to local demand for plant-based meat? While some consumers in the West are turning their back on planet-friendly meat alternatives, citing reasons like inflation and unsatisfactory flavour, those in Africa and the Middle East are bucking the trend. A growing number of consumer…