Survey: Online shoppers want better product info to reduce returns

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Survey: Online shoppers want better product info to reduce returns

BOSTON – A new survey from Akeneo, a Product Information Management (PIM) solutions provider, reveals that improving product accuracy could significantly reduce holiday returns, enhancing sustainability and brand profitability.62% of consumers believe accurate product information reduces returns, while 59% returned items due to misleading online descriptions.The findings highlight the importance of clear product details, as 65% of consumers made…