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Surprise and impression are key components of PLMA International World of Private Label
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Surprise and impression are key components of PLMA International World of Private Label
Surprise outperformed price at this year’s PLMA in Amsterdam as retailers found they can increase value by offering products that defy expectations. From May 20 and 21, over 30,000 visitors from more than 125 countries visited PLMA’s private label exhibition in Amsterdam. Among these visitors were many buyers, category managers and other retail representatives. They
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