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Surge Startup Shifts Ticket Sales Towards Fan-Powered Ecosystem
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Surge Startup Shifts Ticket Sales Towards Fan-Powered Ecosystem
Independent festivals have been dropping like flies over the past couple of years — rising costs, thin margins, and marketing budgets that can’t compete with the majors have forced plenty of promoters to cancel editions or shut down entirely. But one Nashville-based startup thinks it’s found a workaround, and it doesn’t involve spending more on ads. Surge has built its entire business model around turning festivalgoers into salespeople. Instead …
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