Supporting Truckee’s local summer: Why shopping local during shoulder season matters more than ever

Supporting Truckee’s local summer: Why shopping local during shoulder season matters more than ever

In Truckee, summer is a tale of two seasons. From late June through August, our town is bustling with visitors, second homeowners, and families from all over. Then, as the back-to-school season arrives and Labor Day passes, Truckee shifts into what we lovingly call “local summer.” This shoulder season is when the trails, shops, and restaurants become a little quieter, and the rhythm of daily life leans more toward locals than tourists. For our c…