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Promotions in Major French Supermarket Chains Often Target Foods that Are Too Fatty, Too Sweet or Too Salty

  • Seven associations published a study in 2025 analyzing nearly 5,000 promotions by five major French supermarket chains.
  • They conducted the study because supermarkets frequently promote foods high in fat, sugar, or salt, raising public health concerns.
  • The study found that 66% of promotions targeted unhealthy processed products, while only 12% focused on fruits, vegetables, or legumes.
  • Audrey Morice of Foodwatch said, "the least healthy products are offered at discounted prices" and "more virtuous products remain expensive for many households".
  • This situation fuels debate on the social role of retailers and the urgent need for a fair food transition, but Lidl and some chains have not responded.
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elle.fr broke the news in on Wednesday, May 21, 2025.
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