Promotions in Major French Supermarket Chains Often Target Foods that Are Too Fatty, Too Sweet or Too Salty
- Seven associations published a study in 2025 analyzing nearly 5,000 promotions by five major French supermarket chains.
- They conducted the study because supermarkets frequently promote foods high in fat, sugar, or salt, raising public health concerns.
- The study found that 66% of promotions targeted unhealthy processed products, while only 12% focused on fruits, vegetables, or legumes.
- Audrey Morice of Foodwatch said, "the least healthy products are offered at discounted prices" and "more virtuous products remain expensive for many households".
- This situation fuels debate on the social role of retailers and the urgent need for a fair food transition, but Lidl and some chains have not responded.
12 Articles
12 Articles
Promotions in major French supermarket chains often target foods that are too fatty, too sweet or too salty
According to a survey conducted by seven advocacy groups in February and March, marketing campaigns overwhelmingly promoted foods that should be consumed less, with only 12% highlighting products recommended for a healthy diet, such as fruit, vegetables and legumes.
Too Fat, Too Sweet, Too Salty: a Study Shows that Supermarket Promos Push to Buy Unhealthy Foods
In February and March, seven associations collected thousands of promotions in the catalogues of the major French distribution chains. They show that low prices are mainly the honor of products too fat, too much oil.
Promotions alimentaires : un danger pour la santé à cause du gras, du sucre et du sel ?
Les promotions sur les produits alimentaires attirent les consommateurs, mais concernent souvent des aliments riches en matières grasses, en sucres ou en sel. Cette tendance soulève des questions sur l’impact de ces offres sur la santé publique.
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