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Superissste Will Buy National products... and ‘Ventilate’ Brands that Do Not Want to ‘Surrect’ Their Shelf

Summary by El Financiero
The SuperISSSTE stores called on domestic producers to supply their shelves, after the director of the network, Dunia Ludlow, denounced that the company Unilever refused to supply its products. In a message published on social networks, Dunia Ludlow pointed out that the transnational conglomerate Unilever refused to establish sales channels with SuperISSSTE store. “Unilever does not want to sell us. The company behind brands such as AXE, Knorr, …

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The SuperISSSTE stores called on domestic producers to supply their shelves, after the director of the network, Dunia Ludlow, denounced that the company Unilever refused to supply its products. In a message published on social networks, Dunia Ludlow pointed out that the transnational conglomerate Unilever refused to establish sales channels with SuperISSSTE store. “Unilever does not want to sell us. The company behind brands such as AXE, Knorr, …

·Mexico
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The director of the SUPERISSSTE stores, Dunia Ludlow, accused the international company Unilever of refusing to sell products from brands such as AXE, Knorr, Maizena, Hellmann’s, Rexona and Dove to the public supermarket chain. Through a video published on social networks, the official said that the transnational company has refused to establish commercial agreements with the stores of the Institute of Security and Social Services of the State W…

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El Financiero broke the news in Mexico on Friday, July 25, 2025.
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