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Bad Bunny Superbowl Halftime Show: Why He Won't Get Paid
The NFL covers production costs but does not pay performance fees, citing exposure value; the 2025 Super Bowl drew over 127 million viewers, highlighting the show's reach.
- Bad Bunny, the halftime headliner, performed at Super Bowl LX on Sunday, February 8, 2026, at Levi's Stadium, California, and received no performance fee.
- The NFL says it does not pay artists and instead covers expenses and production budgets estimated at more than $21 million, arguing broadcast exposure serves as compensation.
- With more than 127 million viewers, the Super Bowl offers unmatched reach; past headliners like Kendrick Lamar saw album sales surge 10,100 percent while Shakira, Jennifer Lopez, and Justin Timberlake gained major streaming boosts.
- Riding recent Grammy momentum, Bad Bunny will launch a global tour after the Super Bowl, with dates in Sydney and Melbourne, Australia, amplifying the commercial value of his halftime slot.
- Pay controversies have lingered as dancers were previously paid $712 and $45 per hour for rehearsals, while some artists covered extra production costs.
14 Articles
14 Articles
Do Super Bowl Halftime Performers Get Paid? How Artists Are Compensated
The Super Bowl halftime show is one of the most coveted gigs for many performers — but does the opportunity come with payment? Over the years, artists including Beyoncé, Lady Gaga, Rihanna, Kendrick Lamar and Bad Bunny have taken the stage for a 15-minute set during one of the most-watched TV broadcasts of the year. But while the performances have led to exposure and widespread attention, the performers have historically not received money direc…
Bad Bunny's Super Bowl paycheck: What halftime performers really get paid
Bad Bunny set the halftime stage at Super Bowl LX on fire as the latest artist roped in to perform at the popular sporting event.With the production scale of the newly wrapped up show, which featured a real wedding and several starry...
Bad Bunny Superbowl Halftime show: Why he won't get paid
Bad Bunny’s Super Bowl 2026 halftime show featured a bilingual speech on unity, a star-studded setlist, and cultural pride. Bad Bunny Superbowl Halftime show: Singer's remuneration, setlist, speech and all you need to know. Read on to know all about the performance and more
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