US EditionSuper Bowl LX Is A Bud Light Cultural Moment Not Just A Football Game
- Bud Light's 60-second spot `Keg` shows a runaway keg rolling down a steep wedding hill as Post Malone, Shane Gillis and Peyton Manning chase it during NBC's telecast of Super Bowl LX on Feb. 8.
- As part of its Super Bowl push, Bud Light is offering fans 21+ a $60 keg rebate, using keg-as-hero messaging and `relatably ridiculous` humor, Todd Allen says.
- Set to Whitney Houston's `I Will Always Love You`, the bride and wedding party tumble downhill while Shane Gillis retrieves the keg unscathed and the trio reunites at the hill's bottom.
- Fans can attend Bud Light Presents Post Malone & Buddies at Fort Mason on Feb. 6, while participating bars offer $10 off Bud Light pitchers or buckets and Anheuser-Busch brings kegs to the home fields.
- Post Malone returns for his fifth Bud Light Super Bowl commercial, Peyton Manning his fourth and Shane Gillis his second, while Todd Allen said no celebrities were harmed and the shoot remained lively.
35 Articles
35 Articles
New Super Bowl ad teams Post Malone with Whitney Houston
Post Malone, Shane Gillis and Peyton Manning star in Bud Light’s ‘Keg’ Super Bowl ad (Courtesy Bud Light/Anomaly NY) Post Malone returns to the Super Bowl in a new ad for Bud Light, and this time, he’s joined by the voice of the late Whitney Houston. In the spot, released on Friday, Posty attends a wedding with Peyton Manning and comedian Shane Gillis. When he wonders whether there’s enough beer for everybody, a Bud Light delivery guy stumbles, …
Inside Post Malone’s New Bud Light Super Bowl Commercial: ‘I’m Surprised They Keep Having Me Back’
It’s no secret Post Malone loves a good Bud Light – and that he loves enjoying one with his buds, including Shane Gillis and Peyton Manning. This year, for his fifth time, Post once again stars in Bud Light’s Super Bowl commercial. And the new ad reveals just how far Post will go to enjoy a good beer. Joined by his pals, comedian Gillis and football Hall of Famer Manning, the trio naturally get up to no good in the spot. “I’m just surprise…
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