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3 B2B Marketing Lessons From Salesforce And MrBeast’s Super Bowl Ad
Salesforce and MrBeast launched a $1 million interactive puzzle contest using Slackbot AI during Super Bowl 60, attracting over 53 million visits to the campaign page, CEO said.
- During the fourth quarter of Super Bowl 60 on Feb. 8, 2026, Salesforce aired 'The Vault,' a 30-second spot launching a puzzle contest with a QR code linking to the site.
- Salesforce credited Slackbot with speeding production to 27 days instead of six months, as the CEO said, 'We saw firsthand the power of AI in action as Slack helped us collaborate with MrBeast in 27 days instead of six months.'
- To join, register at mrbeast.salesforce.com to unlock Slackbot, watch the Super Bowl ad and three additional clue videos, then decode Easter-egg clues like a spider, sine wave, and 10^5.
- Heavy traffic triggered signup delays, email issues, and site outages as about 60 million visited the contest website Sunday; Salesforce said engineers restored service after an overwhelming response.
- Additional hints are expected in the coming weeks, Salesforce will activate Slackbot to help, and Donaldson said `You can ask it questions` to point players in the right direction.
Insights by Ground AI
13 Articles
13 Articles
MrBeast launches a $1 Million Super Bowl puzzle with a Slack AI twist.
YouTube megastar MrBeast has turned the Super Bowl into a high-stakes treasure hunt by locking $1 million (£790,000) in a virtual vault. The 27-year-old creator launched the challenge during a 30-second Salesforce commercial on Sunday night.The ad, titled 'The Vault', featured Jimmy Donaldson striding through a high-security facility surrounded by engineers and lasers. He told viewers that the first person to solve a series of interconnected puz…
·United Kingdom
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MrBeast announced his biggest puzzle yet during the Super Bowl: $1,000,000 for the first to solve it
The Super Bowl LX took place in California yesterday. The biggest event in American sport is always followed by millions of people around the world, and the advertisements that app
·Barcelona, Spain
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Coverage Details
Total News Sources13
Leaning Left5Leaning Right0Center8Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
L 38%
C 62%
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