Super Bowl averages 124.9M viewers in US, Bad Bunny’s halftime 128.2 million, both short of records
Bad Bunny's nearly 15-minute halftime show highlighted Puerto Rican culture and featured mostly Spanish lyrics, drawing widespread attention amid U.S. social and political tensions.
- On February 9, Bad Bunny performed the Super Bowl LX halftime show with an immersive, nearly 15-minute set mostly sung in Spanish.
- The selection of a Latin, Spanish‑language artist Bad Bunny sparked controversy given the current United States political and social climate.
- An Instagram post dated February 8 showed celebrity cameos including Lady Gaga, Jessica Alba, and Pedro Pascal, while Indiana Fever star Caitlin Clark is among 830,000 who liked it.
- Many viewers at Super Bowl parties focused more on the halftime show's messaging than the game's outcome, sparking debate over the performance's statement.
- The set highlighted Puerto Rican culture and identity, increasing visibility on the NFL platform while public figures like Caitlin Clark amplified national attention.
159 Articles
159 Articles
In marketing we always insist on teaching people that first strategy, then trend. Fashions pass, but brands that understand their role remain. That’s why today it’s worth stopping to analyze what Bad Bunny’s part-time show taught us about entrepreneurship and marketing.
New allegations against Bad Bunny are just a decoy
At this point, you have probably heard enough about the effect of Bad Bunny’s Superbowl halftime show on the president and his coalition. While there are plenty of details to debate, including the ludicrous allegation that the Grammy-winner’s performance was “pure smut,” I think it’s important to keep your eyes fixed on what’s really at stake. Rightwingers don’t mind “indecent acts,” as their protection of “the Epstein class” should attest. What…
Telemundo sets audience record during Super Bowl LX halftime show
Puerto Rican musician Bad Bunny performs at Super Bowl LX in February 2026. (Still frame courtesy National Football League / Apple Music) Last Sunday’s broadcast of Super Bowl LX may not have shattered TV audience records for Comcast’s NBC, but it proved to be ratings gold for Spanish-language sister-network Telemundo. According to ratings data from Nielsen, Super Bowl LX was the most-watched championship football game aired on Telemundo in its …
JUST IN: Ratings Expose Bad Bunny's Halftime Performance As Historic 'Disaster'
Super Bowl viewers appeared to tune out in noticeable numbers during Bad Bunny’s halftime show, according to new quarter-hour ratings from Nielsen. Viewership peaked at 137.9 million viewers between 7:45 and 7:59 p.m. ET, with 134.3 million watching on NBC and 3.6 million on Telemundo. In the next quarter-hour, from 8:00 to 8:14 p.m., the audience dipped slightly to 135.9 million. By 8:15 to 8:29 p.m. ET, the window that included Bad Bunny’s hal…
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