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These Celebrities Were the Most Engaging in Super Bowl Commercials

Data firm EDO ranked celebrities by incremental consumer engagement in Super Bowl 2026 ads, finding MrBeast led with more than double the engagement of Brad Pitt.

Summary by Adweek
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

2 Articles

AdweekAdweek
Center

These Celebrities Were the Most Engaging in Super Bowl Commercials

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

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KotakuKotaku
Lean Left

Super Bowl Ads Are All Just Celebs Selling Out And It Sucks

Ben Affleck, Scarlett Johansson, Jeff Goldblum, Sofía Vergara, George Clooney, MrBeast, and so many other stars and actors want to sell you AI and food

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Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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Kotaku broke the news in on Monday, February 9, 2026.
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