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Suomu | Finland's Elite Abandoned Their Holiday Destination – Now It Is Being Lifted From Discount Status

Summary by Helsingin Sanomat
Lapland's tourism boom is so hot that even a small fell can be a gold mine. Kari Tirkkonen explains how he plans to bring Suomu to new heights as a luxury destination for Chinese tourists.

1 Articles

Helsingin SanomatHelsingin Sanomat
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Suomu | Finland's Elite Abandoned Their Holiday Destination – Now It Is Being Lifted From Discount Status

Lapland's tourism boom is so hot that even a small fell can be a gold mine. Kari Tirkkonen explains how he plans to bring Suomu to new heights as a luxury destination for Chinese tourists.

·Helsinki, Finland
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  • 100% of the sources lean Left
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Helsingin Sanomat broke the news in Helsinki, Finland on Sunday, February 22, 2026.
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