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Sunrise Launches AI-Powered Search in Swiss First

Swiss telco Sunrise has introduced SuperSearch, Switzerland’s first AI-driven voice search for TV and streaming content. The new feature, powered by Google’s Gemini Flash large language model, enables viewers to find programmes across all platforms —linear TV, Replay, on-demand, and streaming services such as Disney+, Prime Video and Sky — through natural voice commands like “Show me films featuring Brad Pitt.” Source: Sunrise launches AI-powere…
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Between video-on-demand offerings and hundreds of TV channels, it's difficult to get an overview and find what you're looking for. And that's where Sunrise (UPC) is innovating with a new search feature based on artificial intelligence (AI). The operator, still managed from the United States, becomes the first in the […]

Sunrise launches the AI-based search function "SuperSearch" on the Sunrise TV Box. According to the provider, this is a Swiss premiere.

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TV Tech Industry News broke the news in on Monday, October 13, 2025.
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