Sunderland announce new shirt sleeve sponsor in 'multi-year' revenue boost

Sunderland announce new shirt sleeve sponsor in 'multi-year' revenue boost

Sunderland have announced their new shirt sleeve sponsor

Sunderland signs multi-year deal with Shuffle amid heightened black market scrutiny

Sunderland AFC has secured a multi-year deal with Shuffle, a crypto-centric online casino and sports betting platform that holds no UK Gambling Commission licence. The partnership will see Shuffle promoted as the “sleeve partner” of the Black Cats, as pressure grows on both the government and the Premier League to intervene and end the promotion of unlicensed brands.  It will no doubt fuel the fire of Ladbrokes Coral owner Entain, who recently w…

Sunderland Announce Shuffle as Official Sleeve Partner

Sunderland AFC have announced a new multi-year agreement with Shuffle, naming the centralized crypto casino and sports betting platform as the club's Official Sleeve Partner.